Known for his preceding reputation as both a fitness junkie and prolific foodie, personality-entrepreneur Michael Chernow devised a clever way to combine his passions into one fearlessly optimistic brand. Enter: Kreatures of Habit. Chernow’s foray into consumer products has been a natural next step in his culinary evolution. After co-founding beloved NYC hotspots like The Meatball Shop and Seamore’s, the serial creative looked to his personal life when developing his latest venture. Always into sports and fitness as a kid, a young Chernow fell out of sports-life in his early teens and landed in the fast-paced party scene of Manhattan. After a decade of excess and bad habits, Chernow was introduced to the art of Muay Thai kickboxing by friend and mentor Marcus TK. It was a moment that would radically transform his life—mind, body, and soul. Chernow swiftly began to reap the benefits and positive effects of fitness, keeping to a militant diet regime and introducing meditation and wellness practices into his everyday routine—the reward was deep self-discovery. Before long, the struggling go-getter was a rising restaurant magnate on an uphill trajectory held together by his healthy habits. 

Chernow’s Kreatures of Habit offers a positive platform of fitness, nutrition,and wellness resources through Habitual Rituals, alongside The PrOATagonist. The plant-based, gluten-free, superfood-laced oatmeal is Chernow’s antidote to forging that first positive ritual into your everyday life.